Statistical overview of important indicators in tourism in Bled is presented in order to serve as a basis for the preparation of marketing plans and articles about the destination.
In 2023, 441,738 tourist arrivals and 1,082,546 overnight stays were generated in the municipality of Bled. In that year, the average length of stay was 2.5 days. The strongest markets were Germany, United Kingdom and USA. In 2023, 10,091 beds were available in Bled.
Tourist arrivals in Bled continued to increase after a sharp drop in 2020. In 2023, 441,738 tourist arrivals were recorded, 18% more than in 2022 when 383,272 tourist arrivals were recorded.
In 2023, 1,082,546 overnight stays were generated in Bled, 13% up from 959,084 the previous year.
Markets by arrival share: In 2023, 94% of arrivals were from foreign visitors. The three most important markets were German, British and American. German guests accounted for 12% of arrivals, British guests 8% and American guests 8%, followed by Italy (7% of arrivals), Hungary (6%), Slovenia (6%), Croatia (5%), the Netherlands (5%), the Czech Republic (5%) and France (4%).
Markets by overnight stay share: In 2023, 96% of overnight stays in Bled were generated by foreign guests. The largest share of overnight stays was generated by guests from Germany (15%), the United Kingdom (9%) and the United States (7%). Followed by the Netherlands, Hungary and Italy with 6% each, the Czech Republic (5%) and Slovenia, France and Croatia eith 4% each.
The data on arrivals and overnight stays are sourced from the official statistics released by the Statistical Office of the Republic of Slovenia.
The majority of arrivals and overnight stays in 2023 were generated in the summer part of the year, the least from November to March.
In August 2023, according to the Municipality of Bled, there were 10,091 permanent bed places available, 8% more than a year before, when there were 9,328.
The largest number of accommodation providers were apartments (35.2%) and hotels (24.5%), followed by camping sites (11.8%), rooms, holiday houses and cottages (11.5%). Other types presented 3% or less each.
Bled was the third municipality in Slovenia after Ljubljana and Piran, with the most national arrivals and overnight stays in 2023.
In 2023, Bled generated 7.1% of all arrivals to Slovenia and 26% of all arrivals to the Julian Alps.
6.7% of all overnight stays in Slovenia were created in Bled. Bled held a share of 24% created overnigh stays in the Julian Alps in 2023.
