Statistical overview of important indicators in tourism in Bled is presented in order to serve as a basis for the preparation of marketing plans and articles about the destination.
© M. Bozic, Sava Turizem
In 2020, 170.084 tourist arrivals (67% less than a year earlier) and 433.800 overnight stays (62% less than a year earlier) were generated in the municipality of Bled. Compared to 2019, the average length of stay increased by 14% to 2.5 days. Slovenia, Germany and Italy were the strongest markets. In October 2020, there were 8,885 beds available in Bled.
Tourist arrivals and overnight stays in the municipality of Bled have increased significantly over the past ten years, but decreased in 2020. In 2020 Bled generated 170.084 arrivals which is a bit less than in 2003, when 174.905 arrivals were generated.
Tourist overnight stays
In 2020, 433,800 overnight stays were generated in Bled, 62% less than in 2019, and a bit less than in 2001, when 479.170 overnights were generated.
In 2020, 66% of arrivals and overnight stays were generated by foreign guests. The three most important markets were Slovenia, Germany and Italy. They generated 34% (Slovenia), 19% (Germany) and 7% (Italy) of all overnight stays. They are followed by the Hungary (5%), Croatia, Austria, Netherlands and the Czech Republic (3%).
The data on arrivals and overnight stays are sourced from the official statistics released by the Statistical Office of the Republic of Slovenia.
Accommodation establishments capacity
Bled had 9.259 permanent bed places available in 2019 according to SORS.
Accommodation was offered by 581 providers. The largest number by apartments (391), rooms, holiday houses or cottages (105) and hotels (23).