Statistical overview of important indicators in tourism in Bled is presented in order to serve as a basis for the preparation of marketing plans and articles about the destination.
In 2025, 499,659 tourist arrivals and 1,216,324 overnight stays were generated in the municipality of Bled. In that year, the average length of stay was 2.4 days. The strongest markets in terms of overnight stays were Germany, United Kingdom and Hungary. In 2025, 10,708 beds were available in Bled.
Tourist arrivals in Bled continued to increase after a sharp drop in 2020. In 2025, 499,659 tourist arrivals were recorded, 3.9% more than in 2024 when 481,035 tourist arrivals were recorded.
In 2025, 1,216,324 overnight stays were generated in Bled, 5.7% up from 1,150,582 the previous year.
Markets by arrival share: In 2025, 95.5% of arrivals were from foreign visitors. The three most important markets were German, British and American. German guests accounted for 10.6% of arrivals, British guests 8.5% and American guests 7.6%. Followed by Hungary (7.1%), Italy (6.6%), Croatia (5.1%), Slovenia (4.5%), the Netherlands (4.0%), France (3.8%) and Czechia (3.7%).
Markets by overnight stay share: In 2025, 96.4% of overnight stays in Bled were generated by foreign guests. The largest share of overnight stays was generated by guests from Germany (13.2%), United Kingdom (10.5%) and Hungary (7.1%). Followed by United States of America (6.8%), the Netherlands (5.6%), Italy (5.3%), Czechia (4.3%), France (4.0%), Croatia (4.0%) and Poland (3.7%).
The data on arrivals and overnight stays are sourced from the official statistics released by the Statistical Office of the Republic of Slovenia.
The majority of arrivals and overnight stays in 2025 were generated in the summer part of the year, while the fewest occurred between November and March.
In August 2025, according to the Municipality of Bled, there were 10,235 permanent bed places available, 2% more than a year before, when there were 10,032.
The largest number of beds was offered by apartments (36.9%) and hotels (23.6%), followed by accommodation facilities in rooms, vacation apartments, or vacation homes (12.0%), a camping site (11.2%) and youth hostels (3.8%). Other types presented 3% or less each.
Bled was the third municipality in Slovenia after Ljubljana and Piran, with the most national arrivals and overnight stays in 2025.
In 2025, Bled generated 7.1% of all arrivals to Slovenia and 26.1% of all arrivals to the Julian Alps.
6.8% of all overnight stays in Slovenia were created in Bled. Bled held a share of 24.8% created overnigh stays in the Julian Alps in 2025.
