At the World Travel Market in London 2016
(WTM), Bled presented itself as a sports destination. This Market also included a Sport Tourism Award Competition
, where on November 7, 2016, Bled was selected as the best sport tourism town for 2017 from amongst more than 100 applicants. In the following year, Bled is considered to be delivering an integrated sport tourism town destination approach. Previous winner: Westport, Ireland.